It considers how shared visual codes provide identification of types and through such it presents a taxonomy of fictitious brand icons based upon their visual identity. Through comparative analysis of historical and contemporary British, Canadian and American examples primarily, ones that share comparable roles and visual characteristics, the study considers its hypothesis: a common visual formula operates across time and cultures in the creation and enduring omnipresence of icons that appear as real. It presents a new lens that focuses upon the visual reading of examples. This thesis focuses upon fictitious people as food brand icons and their role and visual representation in contemporary international food packaging. 1 FICTITIOUS PEOPLE AS FOOD BRAND ICONS: THEIR ROLE AND VISUAL REPRESENTATION IN CONTEMPORARY INTERNATIONAL FOOD PACKAGING KIRSTEN HARDIE A thesis submitted in partial fulfilment of the requirements of the University of Brighton for the degree of Doctor of Philosophy March 2014 The University of BrightonĢ ABSTRACT KIRSTEN HARDIE 2014 FICTITIOUS PEOPLE AS FOOD BRAND ICONS: THEIR ROLE AND VISUAL REPRESENTATION IN CONTEMPORARY INTERNATIONAL FOOD PACKAGING.
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